Project-Based Change & Strategy Engagements
Focused support to create clarity, momentum, and direction.
Sometimes what’s needed isn’t ongoing leadership — it’s space to step back, make sense of complexity, and determine what comes next. Project-based change and strategy engagements are designed to do exactly that.
In project-based engagements, I partner with organizations around a clearly defined challenge, decision point, or period of transition.
These engagements are bounded by scope and timeline, but not by shallow thinking. I work closely with leaders and teams to diagnose what’s really happening, clarify priorities, and design a path forward that fits the organization — not a generic framework.
This kind of work often serves as a turning point: helping teams move out of uncertainty and into aligned action.
What Project-Based Engagements Look Like in Practice
Project-based change and strategy engagements are especially effective when:
a complex situation needs untangling before action can begin
leaders need clarity before making larger investments or commitments
teams are stuck, misaligned, or spinning without traction
a new initiative needs structure, sequencing, or buy-in
there’s a desire for outside perspective without ongoing involvement (yet)
Some clients come in knowing exactly what decision they’re trying to make. Others simply know that the current approach isn’t working. Both are valid starting points.
When This Type of Partnership Is a Good Fit
Common Focus Areas for Project Work
While every project is shaped around the specific situation, this work often includes:
change diagnostics or discovery engagements
strategic planning or prioritization support
agile marketing workflow planning with team coaching
cross-functional alignment or reset efforts
roadmap development for systems, tools, or process change
facilitation of planning sessions or working meetings
The emphasis is always on creating clarity that teams can actually act on — not producing recommendations that sit on a shelf.
What Makes This Work Effective
Because of my background across marketing, HR, operations, and technology, I’m able to quickly see patterns others may miss — and ask the questions that get to the heart of the issue.
Project-based work benefits from:
an objective, outside perspective
structured thinking without rigidity
translation between leadership intent and operational reality
The result is often a clearer sense of direction, shared understanding across stakeholders, and renewed confidence about next steps.
How Project Engagements Are Structured
Project-based engagements are intentionally defined and flexible.
They’re typically:
scoped around a specific challenge or outcome
time-bound
designed to deliver clarity, alignment, or a concrete plan
Some projects stand on their own. Others naturally open the door to deeper, ongoing partnership. There’s no requirement for either — the structure should serve the work.
Considering a Project as a Starting Point?
Many clients choose project-based work as a way to:
test a working relationship
build clarity before committing to something larger
get unstuck without overcommitting resources
If ongoing leadership becomes helpful later, we can talk about that when it makes sense.
From a Longtime Collaborator
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“I have worked with Jessica for many years. She is wildly creative, responsible, and holds herself — and others — accountable for goals and timelines. Jessica has a deep understanding of business, shaped by experience across sales, marketing, human resources, and operations. Among her many strengths, she especially shines in her use of technology, development of efficient processes, and clear communication.”
—JoDee Curtis, CSP, SHRM-SCP, CPA, Owner at Purple Ink LLC
If your organization is facing a complex challenge and could benefit from focused, thoughtful support — I’d love to talk.
There’s no pressure or obligation. Just a conversation to explore what you’re navigating and whether a project-based engagement could help.